Competitive Competence
Competitive Competence
Energy, Enthusiasm, Experience
Energy, Enthusiasm, Experience

Pioneers For Over 30 Years in Developing  
More Than 500 International SMEs In China

Pioneers For Over 30 Years in Developing
More Than 500 International SMEs in China

Continuously Evolving Professional Know-How
Within a Multicultural Context

Continuously Evolving Professional Know-How Within a Multicultural Context

Identifying Needs and Creating Projects

Identifying Needs and Creating Projects

A Sea Of ​​Possibilities, Are You Ready To Dive In It?

A Sea Of ​​Possibilities, Are You Ready To Dive In It?

Know Yourself, Know The Arrival Market: Be Innovative

Know Yourself, Know The Arrival Market: Be Innovative

Performance

Performance

Project

Project

Results

Results

Value Added

Transparent

Practical

Tailored

Think How To Be Social, Not How To Use The Social Media

Think How To Be Social, Not How To Use The Social Media

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Quick Solutions. Immediate Answers. Concrete Results.

Thirty years of front-running professional know-how, concrete results, dynamic solutions, and full-service consulting gives our SME Clients the competitive edge they need to emerge in the dynamic complexity of China’s marketplace today.

Our Services
Quick Solutions. Immediate Answers. Concrete Results.
Highly Skilled Professionals.

Highly Skilled Professionals.

Our qualified Management Consulting Team offers SME-friendly solutions and practical advice on issues such as Commercial and Industrial Market Entry Strategy, Human Resources Management, Taxation, Financial, Treasury and more.

About Us
Our Team
Our Team
Cristiana Barbatelli
Cristiana Barbatelli


The CEO Cristiana Barbatelli, has over 30 years of experience in managing complex investments in China and a solid background in banking.
Cristiana is a secure reference in defining strategies and management support in company governance matters.
She also teaches business in China and marketing in various university programs in China and Italy.

The CEO Cristiana Barbatelli, has over 30 years of experience in managing complex investments in China and a solid background in banking.
Cristiana is a secure reference in defining strategies and management support in company governance matters.
She also teaches business in China and marketing in various university programs in China and Italy.

SMARTPHONE Guido Robino got the Master Degree in Economics from Arnhem Business School (NL). He has a long experience in a consulting firm in the Audit branch. He has also worked for a multinational group as responsible person for finance, administration and management control. Right before joining Barbatelli & Partners he had a significant experience in a primary consulting firm in Shanghai acquiring a deep knowledge of the local fiscal and administrative regulation and leading important projects for multinational groups restructuring and DD on listed companies in the PRC.

Our Team
Our Team
Livello titolo
Our Team
Our Team
Pierre Restori
Pierre Restori


Pierre is graduated in law with several years of working experience in international contexts. He gained a strong knowledge of Chinese marketplace, business law in China, HR activities, foreign-investment regulatory regime and the operational issues concerning new market entries in China.
In Barbatelli & Partners he is GM of Legal and HR department.

Pierre is graduated in law with several years of working experience in international contexts. He gained a strong knowledge of Chinese marketplace, business law in China, HR activities, foreign-investment regulatory regime and the operational issues concerning new market entries in China.
In Barbatelli & Partners he is GM of Legal and HR department.

SMARTPHONE Guido Robino got the Master Degree in Economics from Arnhem Business School (NL). He has a long experience in a consulting firm in the Audit branch. He has also worked for a multinational group as responsible person for finance, administration and management control. Right before joining Barbatelli & Partners he had a significant experience in a primary consulting firm in Shanghai acquiring a deep knowledge of the local fiscal and administrative regulation and leading important projects for multinational groups restructuring and DD on listed companies in the PRC.

Our Team
Our Team
Livello titolo
Our Team
Our Team
Guido Rubino
Guido Rubino

Guido Robino got the Master Degree in Economics from Arnhem Business School (NL). He has a long experience in a consulting firm in the Audit branch. He has also worked for a multinational group as responsible person for finance, administration and management control. Right before joining Barbatelli & Partners he had a significant experience in a primary consulting firm in Shanghai acquiring a deep knowledge of the local fiscal and administrative regulation and leading important projects for multinational groups restructuring and DD on listed companies in the PRC.

Guido Robino got the Master Degree in Economics from Arnhem Business School (NL). He has a long experience in a consulting firm in the Audit branch. He has also worked for a multinational group as responsible person for finance, administration and management control. Right before joining Barbatelli & Partners he had a significant experience in a primary consulting firm in Shanghai acquiring a deep knowledge of the local fiscal and administrative regulation and leading important projects for multinational groups restructuring and DD on listed companies in the PRC.

SMARTPHONE Guido Robino got the Master Degree in Economics from Arnhem Business School (NL). He has a long experience in a consulting firm in the Audit branch. He has also worked for a multinational group as responsible person for finance, administration and management control. Right before joining Barbatelli & Partners he had a significant experience in a primary consulting firm in Shanghai acquiring a deep knowledge of the local fiscal and administrative regulation and leading important projects for multinational groups restructuring and DD on listed companies in the PRC.

Our Team
Our Team
Livello titolo
Our Team
Our Team
Eleonora Castagnero
Eleonora Castagnero

Eleonora Castagnero got MBA degree in China, in Hangzhou province and previously a marketing bachelor degree in Milan university. As master research she has done an Investigation on the Chinese Consumers’ Purchasing Intention of Made in Italy Brands. (Though digital strategies, social networking management). In Barbatelli & partners, she is a Marketing executive, developing the marketing campaigns in China to promote consulting and marketing services. In BPCOM she started to manage the clients' social network platforms with specific strategies, customized following their values and requirements.

Eleonora Castagnero got MBA degree in China, in Hangzhou province and previously a marketing bachelor degree in Milan university. As master research she has done an Investigation on the Chinese Consumers’ Purchasing Intention of Made in Italy Brands. (Though digital strategies, social networking management). In Barbatelli & partners, she is a Marketing executive, developing the marketing campaigns in China to promote consulting and marketing services. In BPCOM she started to manage the clients' social network platforms with specific strategies, customized following their values and requirements.

SMARTPHONE Guido Robino got the Master Degree in Economics from Arnhem Business School (NL). He has a long experience in a consulting firm in the Audit branch. He has also worked for a multinational group as responsible person for finance, administration and management control. Right before joining Barbatelli & Partners he had a significant experience in a primary consulting firm in Shanghai acquiring a deep knowledge of the local fiscal and administrative regulation and leading important projects for multinational groups restructuring and DD on listed companies in the PRC.

Our Team
Our Team
Livello titolo
Our Team
Our Team
Michele Rudelli
Michele Rudelli

Michele has more than ten years’ experience in management, business development, marketing, operations and strategy.
After economic studies, he worked in different countries for multinational companies, in the toys business sector.
Currently Michele is working with Barbatelli & Partners to strengthen our presence across the South East Asian markets and to grow their network.

Michele has more than ten years’ experience in management, business development, marketing, operations and strategy.
After economic studies, he worked in different countries for multinational companies, in the toys business sector.
Currently Michele is working with Barbatelli & Partners to strengthen our presence across the South East Asian markets and to grow their network.

SMARTPHONE Guido Robino got the Master Degree in Economics from Arnhem Business School (NL). He has a long experience in a consulting firm in the Audit branch. He has also worked for a multinational group as responsible person for finance, administration and management control. Right before joining Barbatelli & Partners he had a significant experience in a primary consulting firm in Shanghai acquiring a deep knowledge of the local fiscal and administrative regulation and leading important projects for multinational groups restructuring and DD on listed companies in the PRC.

Our Team
Our Team
Livello titolo
Our Team
Our Team
Tom Shen
Tom Shen

With a degree in Marketing and Management from one of the 50 best business schools in the world, Tom has solid skills in the Chinese market, in market strategies and in business administration. In addition, Tom has a master's degree in Innovation and Sustainable Development, ranked No. 1 worldwide in the ranking of QS World University. Thanks to these experiences, he has developed strong skills in the field of intercultural management and innovation for sustainability.

With a degree in Marketing and Management from one of the 50 best business schools in the world, Tom has solid skills in the Chinese market, in market strategies and in business administration. In addition, Tom has a master's degree in Innovation and Sustainable Development, ranked No. 1 worldwide in the ranking of QS World University. Thanks to these experiences, he has developed strong skills in the field of intercultural management and innovation for sustainability.

SMARTPHONE Guido Robino got the Master Degree in Economics from Arnhem Business School (NL). He has a long experience in a consulting firm in the Audit branch. He has also worked for a multinational group as responsible person for finance, administration and management control. Right before joining Barbatelli & Partners he had a significant experience in a primary consulting firm in Shanghai acquiring a deep knowledge of the local fiscal and administrative regulation and leading important projects for multinational groups restructuring and DD on listed companies in the PRC.

Our Team
Our Team
Livello titolo
Our Team
Our Team
Tata Chen
Tata Chen

Graduated in English major and trained with specific courses in law, with more than 20 years work experience. In Barbatelli & Partners she is expert in legislation and company regulations for Foreign Enterprises Invested in China. Tata's experience also includes project managements, market research, company mergers and accounting analyses.

Graduated in English major and trained with specific courses in law, with more than 20 years work experience. In Barbatelli & Partners she is expert in legislation and company regulations for Foreign Enterprises Invested in China. Tata's experience also includes project managements, market research, company mergers and accounting analyses.

SMARTPHONE Guido Robino got the Master Degree in Economics from Arnhem Business School (NL). He has a long experience in a consulting firm in the Audit branch. He has also worked for a multinational group as responsible person for finance, administration and management control. Right before joining Barbatelli & Partners he had a significant experience in a primary consulting firm in Shanghai acquiring a deep knowledge of the local fiscal and administrative regulation and leading important projects for multinational groups restructuring and DD on listed companies in the PRC.

Our Team
Our Team
Livello titolo
Our Team
Our Team
Michelle Zang
Michelle Zang

Michelle is graduated in Business Administration, she has 16 years’ work experience. In Barbatelli & Partners she is supporting our clients in Joint Venture planning and negotiation, as well as company daily Administrative Management Operations, and manages complex administrative procedures.

Michelle is graduated in Business Administration, she has 16 years’ work experience. In Barbatelli & Partners she is supporting our clients in Joint Venture planning and negotiation, as well as company daily Administrative Management Operations, and manages complex administrative procedures.

SMARTPHONE Guido Robino got the Master Degree in Economics from Arnhem Business School (NL). He has a long experience in a consulting firm in the Audit branch. He has also worked for a multinational group as responsible person for finance, administration and management control. Right before joining Barbatelli & Partners he had a significant experience in a primary consulting firm in Shanghai acquiring a deep knowledge of the local fiscal and administrative regulation and leading important projects for multinational groups restructuring and DD on listed companies in the PRC.

Our Team
Our Team
Livello titolo
Our Team
Our Team
Nina Ni
Nina Ni

Nina is working for Barbatelli & Partners since 5 years and she is a services specialist. She handles company mergers, market research and commercial projects development.

Nina is working for Barbatelli & Partners since 5 years and she is a services specialist. She handles company mergers, market research and commercial projects development.

SMARTPHONE Guido Robino got the Master Degree in Economics from Arnhem Business School (NL). He has a long experience in a consulting firm in the Audit branch. He has also worked for a multinational group as responsible person for finance, administration and management control. Right before joining Barbatelli & Partners he had a significant experience in a primary consulting firm in Shanghai acquiring a deep knowledge of the local fiscal and administrative regulation and leading important projects for multinational groups restructuring and DD on listed companies in the PRC.

Our Team
Our Team
Livello titolo
Our Team
Our Team
Zhang Ying
Zhang Ying

Zhang Ying has 14 years work experience. She is specialized in labor law related issue, hiring procedures, social insurance items, payroll and administrative issues, Zhang Ying follows labor related projects on behalf of customers.

Zhang Ying has 14 years work experience. She is specialized in labor law related issue, hiring procedures, social insurance items, payroll and administrative issues, Zhang Ying follows labor related projects on behalf of customers.

SMARTPHONE Guido Robino got the Master Degree in Economics from Arnhem Business School (NL). He has a long experience in a consulting firm in the Audit branch. He has also worked for a multinational group as responsible person for finance, administration and management control. Right before joining Barbatelli & Partners he had a significant experience in a primary consulting firm in Shanghai acquiring a deep knowledge of the local fiscal and administrative regulation and leading important projects for multinational groups restructuring and DD on listed companies in the PRC.

Our Team
Our Team
Livello titolo
Our Team
Our Team
Minjie Zhang
Minjie Zhang

Minjie monitors the financial reports, carries out the monthly closure and prepares the annual financial statements, dealing with the problems relating to the financial aspect of the client companies of Barbatelli & Partners.

Minjie monitors the financial reports, carries out the monthly closure and prepares the annual financial statements, dealing with the problems relating to the financial aspect of the client companies of Barbatelli & Partners.

SMARTPHONE Guido Robino got the Master Degree in Economics from Arnhem Business School (NL). He has a long experience in a consulting firm in the Audit branch. He has also worked for a multinational group as responsible person for finance, administration and management control. Right before joining Barbatelli & Partners he had a significant experience in a primary consulting firm in Shanghai acquiring a deep knowledge of the local fiscal and administrative regulation and leading important projects for multinational groups restructuring and DD on listed companies in the PRC.

Our Team
Our Team
Livello titolo
Our Team
Our Team
Sally Miny
Sally Miny

Sally is an accounting and financial consultant, with work experience at an international company in China GAAP, specializing in monitoring and analyzing reports and tax laws.

Sally is an accounting and financial consultant, with work experience at an international company in China GAAP, specializing in monitoring and analyzing reports and tax laws.

SMARTPHONE Guido Robino got the Master Degree in Economics from Arnhem Business School (NL). He has a long experience in a consulting firm in the Audit branch. He has also worked for a multinational group as responsible person for finance, administration and management control. Right before joining Barbatelli & Partners he had a significant experience in a primary consulting firm in Shanghai acquiring a deep knowledge of the local fiscal and administrative regulation and leading important projects for multinational groups restructuring and DD on listed companies in the PRC.

Our Team
Our Team
Livello titolo
Our Team
Our Team
Claire Lu
Claire Lu

Claire Lu is graduated from Shanghai University in accounting major and she acquired certificates of junior accountant, CMA and JLPT 2. She has previous experience as a financial Specialist in GRI China.
With our company she is responsible for monthly closing and account reconciliation, performance monthly/yearly balance and supervises accounting work.

Claire Lu is graduated from Shanghai University in accounting major and she acquired certificates of junior accountant, CMA and JLPT 2. She has previous experience as a financial Specialist in GRI China.
With our company she is responsible for monthly closing and account reconciliation, performance monthly/yearly balance and supervises accounting work.

SMARTPHONE Guido Robino got the Master Degree in Economics from Arnhem Business School (NL). He has a long experience in a consulting firm in the Audit branch. He has also worked for a multinational group as responsible person for finance, administration and management control. Right before joining Barbatelli & Partners he had a significant experience in a primary consulting firm in Shanghai acquiring a deep knowledge of the local fiscal and administrative regulation and leading important projects for multinational groups restructuring and DD on listed companies in the PRC.

Our Team
Our Team
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Introducing BPCOM!

BPCOM was founded from the extensive experience at Barbatelli & Partners. BPCOM is a new digital company designed to create and manage digital marketing & PR services for foreign companies in China.

BPCOM A NEW MEDIUM TO HELP COMPANIES DEVELOP DIGITAL BRAND AWARENESS.

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Introducing BPCOM!
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Our Services

Partnership

Barbatelli & Partners founded by Cristiana Barbatelli has partnered with the The European House – Ambrosetti, a leading Italian management consulting firm.

Our firm has established memberships with various chambers of commerce including CICC, European chamber, Swiss Chinese Chamber and Italian Chamber of Commerce Hong Kong – Macao.

We are increasing public relations in China in terms of Corporate Relations and Events.

In addition, we have developed partnerships with Italian law and communication firms.

 

 

Latest News

June 30th 2019 - National Development and Reform Commission / Ministry of Commerce negative lists regarding foreign investment in China.
Milan, 5th July 2019 - “Borsa Italiana”, Italy's stock exchange, organized a seminar focused on the Belt & Road Initiative
July 2019 - Barbatelli & Partners and its team organized Salotto 360’s second event. In July Barbatelli & Partners and
23rd July 2019 - "CICC Business Survey 2019 second edition” - Assolombarda in Milan. The Italian Chamber of Commerce in