BPCOM was founded from the extensive experience at Barbatelli & Partners.

BPCOM is a new digital company designed to create and manage digital marketing & PR services for foreign companies in China.


BPcom Services 


We will design the content together with the layout of your Chinese Website!

  • We can make our business license available and act as your internet content provider (ICP), with domain and hosting services offered by reliable providers.
  • We create and replicate Chinese content, and translate your website, as well as, give you the tools you need to create your ideal content.



  • Create content
  • Mini-video online
  • KOLs (KEY OPINION LEADERS), the strongest marketing strategy among Chinese consumers



We select the right platforms according to the clients’ goal and industry!

Through BPCOM it is possible to implement digital strategies on the most common platforms.




Social Networks: the easy way to involve Chinese consumers!

We help you create andmanage your social network platform accounts such as:



  • Monthly Active Users (MAU): 1.132 Billion (Q2 2019)
  • Daily Active Users (DAU): 619.6 million
  • WeChat Mini Programs: 200 million
  • Market Penetration Rate: 85.5%
  • Users composition: Female 35%, age 80% below 36 y.o
  • Different levels of entertainment (chats, blog, payments..)
  • Mini-programs, Live streaming, Banner and Moment ads
  • Client relationship (CRM)
  • QR-code



  • Monthly Active Users (MAU): 446 Million (2018-2019)
  • Daily Active Users (DAU): 121 million
  • Visit Duration: 8 minutes 48 seconds
  • Market penetration rate: 34.3%
  • Users composition: Female 43.7%, age 80% below 30 y.o
  • Engage businesses and customers – Boost the performance
  • Weibo is the solution to communicate directly with clients for hot topics, news and trends
  • KOLs (Chinese influencer) ads, banner ads, link to T-mall
  • QR-code




  • MAU: 785 million (Q3 2019)
  • DAU: 299 million (Q2 2019)
  • Market penetration: 53.1%
  • Visit Duration: 7 times per day
  • Brand accounts authorized sellers in TB
  • Popular live broadcast
  • KOLs mini – video
  • Most powerful e-commerce platform among Alibaba Corporate





  • MAU: 203 million
  • DAU: 118 million
  • Visit Duration: 30 minutes per day
  • Market penetration rate: 30%
  • Users composition: Age 32.8% between 20 to 24 y.o, 27.9% between 25 to 29 y.o
  • Mini-video engagement
  • 10-15 sec video, young target
  • Link to Taobao
  • KOLs entertainment
  • Chinese version: DouYin which expands into the international version TikTok




Xiaohongshu 小红书

  • MAU: 85 million (Q1 2019)
  • DAU: 10 million (Q2 2019)
  • Users composition: Female 85%, age 86% below 35 y.o
  • Brand accounts
  • Followers mention and review the brand, quoting the brand account
  • KOLs monitoring reports
  • Inside e-stores (no links to external platforms)
  • Content based and community nature




  • MAU: 400 million
  • DAU: 200 million
  • Market penetration rate: 25%
  • Mini-video engagement
  • Shorts video for young target
  • Video with visual effects
  • Collaboration With YouZan for in-app purchase
  • Live broadcasts



Specific Industrial Apps & newest evolutions!

BPCOM can provide service for Industry-Specific Social Media Platforms within the newest apps.



Are you tired of having many WeChat groups with colleagues on your personal account? Try WeChat work!

We are able to implement corporate communication WeChat work, a private management tool which allows to create:

  • Information control
  • Managing internal data
  • Faster communication with employees
  • Company chats and calls


  • Supported by professional, BPCOM designs digital material adapted to the Chinese market, following Chinese tastes, colors, figures, and language.

The secret is to create the content and the right design for it!

  • BPCOM offers promotional materials such as flyers, brochures, business cards, etc.

  • BPCOM can contact magazines and journals to publish our clients’ contents
  • BPCOM can attend business fairs and meetings involving the client’s specific business sector on behalf of clients and give detailed informational reports
  • BPCOM will handle the organization (e.g. partnerships, halls, advertisements) for when a client would like to attend fairs or events as exhibitors
  • We will provide customized promotional gift giving services



Implementing a SEO on WeChat and on the biggest search engines will help your company to attain brand awareness!


  • MAU: 300 Million (January 2019)
  • DAU: 148 Million
  • Visit duration: 6 minutes 52 seconds
  • Market Penetration Rate: 4.8%
  • Leading Internet search engine of China
  • SEO and advertising online
  • Target specific niche groups through the platform



Popular SEO


BPCOM will provide quarterly reports based on the statistical performance of the digital strategies, including the information below:

  • Source of post traffic
  • Official account push message
  • Share
  • Moments
  • Information about your followers
  • Number of unique users
  • Transparency about the number of reads

BPCOM will continuously review activities with not only written reports but also personal meetings with clients.


Consider the resources that you have and that you need to develop to run digital marketing campaigns to support your sales, as well as, the consistency needed to grow retention.

Consider how much time you can devote to plan and execute your digital marketing campaigns. Create, update, and use the most effective tools at their best on a regular basis.


Consider the audience’s characteristics and the target population’s trends and hidden needs behind their behaviors that you have to achieve to enlarge your brand awareness.

BPCOM is your reliable digital and social media marketing campaign manager that can: improve your time-management, generate resources, achieve larger audiences, and improve your brand awareness in China.