





Pioneers For Over 30 Years in Developing
More Than 500 International SMEs in China
Pioneers For Over 30 Years in Developing
More Than 500 International SMEs In China
Continuously Evolving Professional Know-How
Within a Multicultural Context
Continuously Evolving Professional Know-How Within a Multicultural Context
Identifying Needs and Creating Projects
Identifying Needs and Creating Projects
A Sea Of Possibilities, Are You Ready To Dive In It?
A Sea Of Possibilities, Are You Ready To Dive In It?
Know Yourself, Know The Arrival Market: Be Innovative
Know Yourself, Know The Arrival Market: Be Innovative
Quick Solutions. Immediate Answers. Concrete Results.
Thirty years of front-running professional know-how, concrete results, dynamic solutions, and full-service consulting gives our SME Clients the competitive edge they need to emerge in the dynamic complexity of China’s marketplace today.


Highly Skilled Professionals.
Our qualified Management Consulting Team offers SME-friendly solutions and practical advice on issues such as Commercial and Industrial Market Entry Strategy, Human Resources Management, Taxation, Finance, Treasury and more.



The CEO, Cristiana Barbatelli, with a solid background in banking, has over 30 years of work experience in managing complex investments in China.
She is a secure reference in defining strategies and management support in company governance matters.
She also teaches Business and Marketing in China in various Universities located in Italy and China.
The CEO, Cristiana Barbatelli, with a solid background in banking, has over 30 years of work experience in managing complex investments in China.
She is a secure reference in defining strategies and management support in company governance matters.
She also teaches Business and Marketing in China in various Universities located in Italy and China.
The CEO, Cristiana Barbatelli, with a solid background in banking, has over 30 years of work experience in managing complex investments in China.
She is a secure reference in defining strategies and management support in company governance matters.
She also teaches Business and Marketing in China in various Universities located in Italy and China.
The CEO, Cristiana Barbatelli, with a solid background in banking, has over 30 years of work experience in managing complex investments in China.
She is a secure reference in defining strategies and management support in company governance matters.
She also teaches Business and Marketing in China in various Universities located in Italy and China.
The CEO, Cristiana Barbatelli, with a solid background in banking, has over 30 years of work experience in managing complex investments in China.
She is a secure reference in defining strategies and management support in company governance matters.
She also teaches Business and Marketing in China in various Universities located in Italy and China.
SMARTPHONE Guido Robino got the Master Degree in Economics from Arnhem Business School (NL). He has a long experience in a consulting firm in the Audit branch. He has also worked for a multinational group as responsible person for finance, administration and management control. Right before joining Barbatelli & Partners he had a significant experience in a primary consulting firm in Shanghai acquiring a deep knowledge of the local fiscal and administrative regulation and leading important projects for multinational groups restructuring and DD on listed companies in the PRC.
Barbatelli
Pierre is a law graduate with several years of work experience in international environments. He has attained a strong understanding of the Chinese market, along with business laws in China, Human Resource activities, foreign investment regulations and new market entry operations in China.
Pierre is the general manager of our legal and HR department.
Pierre is a law graduate with several years of work experience in international environments.
He has attained a strong understanding of the Chinese market, along with business laws in China, Human Resource activities, foreign investment regulations and new market entry operations in China.
Pierre is the general manager of our legal and HR department.
Pierre is a law graduate with several years of work experience in international environments.
He has attained a strong understanding of the Chinese market, along with business laws in China, Human Resource activities, foreign investment regulations and new market entry operations in China.
Pierre is the general manager of our legal and HR department.
SMARTPHONE Guido Robino got the Master Degree in Economics from Arnhem Business School (NL). He has a long experience in a consulting firm in the Audit branch. He has also worked for a multinational group as responsible person for finance, administration and management control. Right before joining Barbatelli & Partners he had a significant experience in a primary consulting firm in Shanghai acquiring a deep knowledge of the local fiscal and administrative regulation and leading important projects for multinational groups restructuring and DD on listed companies in the PRC.




With a degree in Marketing and Management from one of the 50 best business schools in the world, Tom has solid skills in the Chinese market, in market strategies and in business administration. In addition, Tom has a master's degree in Innovation and Sustainable Development, ranked No. 1 worldwide in the ranking of QS World University.
Thanks to these experiences, he has developed strong skills in the field of intercultural management and innovation for sustainability.
With a degree in Marketing and Management from one of the 50 best business schools in the world, Tom has solid skills in the Chinese market, in market strategies and in business administration. In addition, Tom has a master's degree in Innovation and Sustainable Development, ranked No. 1 worldwide in the ranking of QS World University.
Thanks to these experiences, he has developed strong skills in the field of intercultural management and innovation for sustainability.
With a degree in Marketing and Management from one of the 50 best business schools in the world, Tom has solid skills in the Chinese market, in market strategies and in business administration. In addition, Tom has a master's degree in Innovation and Sustainable Development, ranked No. 1 worldwide in the ranking of QS World University.
Thanks to these experiences, he has developed strong skills in the field of intercultural management and innovation for sustainability.
SMARTPHONE Guido Robino got the Master Degree in Economics from Arnhem Business School (NL). He has a long experience in a consulting firm in the Audit branch. He has also worked for a multinational group as responsible person for finance, administration and management control. Right before joining Barbatelli & Partners he had a significant experience in a primary consulting firm in Shanghai acquiring a deep knowledge of the local fiscal and administrative regulation and leading important projects for multinational groups restructuring and DD on listed companies in the PRC.



Beatrice graduated from Ca' Foscari University of Venice with a bachelor’s degree in Languages, Cultures, and Societies of Asia and the Mediterranean Africa with an economic and legal focus. Beatrice then earned a master’s degree in Interpretation and Editorial, Sectoral Translation with a focus on the Chinese language. She also completed a language program at East China Normal University in Shanghai. Beatrice has gained experience in business development and intercultural communication and is fluent in Italian, English, and Chinese, as well as French and Spanish.
Beatrice graduated from Ca' Foscari University of Venice with a bachelor’s degree in Languages, Cultures, and Societies of Asia and the Mediterranean Africa with an economic and legal focus. Beatrice then earned a master’s degree in Interpretation and Editorial, Sectoral Translation with a focus on the Chinese language. She also completed a language program at East China Normal University in Shanghai. Beatrice has gained experience in business development and intercultural communication and is fluent in Italian, English, and Chinese, as well as French and Spanish.
Beatrice graduated from Ca' Foscari University of Venice with a bachelor’s degree in Languages, Cultures, and Societies of Asia and the Mediterranean Africa with an economic and legal focus. Beatrice then earned a master’s degree in Interpretation and Editorial, Sectoral Translation with a focus on the Chinese language. She also completed a language program at East China Normal University in Shanghai. Beatrice has gained experience in business development and intercultural communication and is fluent in Italian, English, and Chinese, as well as French and Spanish.
SMARTPHONE Guido Robino got the Master Degree in Economics from Arnhem Business School (NL). He has a long experience in a consulting firm in the Audit branch. He has also worked for a multinational group as responsible person for finance, administration and management control. Right before joining Barbatelli & Partners he had a significant experience in a primary consulting firm in Shanghai acquiring a deep knowledge of the local fiscal and administrative regulation and leading important projects for multinational groups restructuring and DD on listed companies in the PRC.



Tata is an English major graduate with specific courses in law and has more than 20 years of working experience. In Barbatelli & Partners, she covers legal issues and company regulations for Foreign Enterprises in China. Tata’s experience also includes the management of various projects, company mergers and accounting analyses.
Tata is an English major graduate with specific courses in law and has more than 20 years of working experience. In Barbatelli & Partners, she covers legal issues and company regulations for Foreign Enterprises in China. Tata’s experience also includes the management of various projects, company mergers and accounting analyses.
Tata is an English major graduate with specific courses in law and has more than 20 years of working experience. In Barbatelli & Partners, she covers legal issues and company regulations for Foreign Enterprises in China. Tata’s experience also includes the management of various projects, company mergers and accounting analyses.
Tata is an English major graduate with specific courses in law and has more than 20 years of working experience. In Barbatelli & Partners, she covers legal issues and company regulations for Foreign Enterprises in China. Tata’s experience also includes the management of various projects, company mergers and accounting analyses.



Nina has been working for Barbatelli & Partners for 20 years and is a service specialist.
She handles company mergers, market research and commercial development projects.
Nina has been working for Barbatelli & Partners for 20 years and is a service specialist.
She handles company mergers, market research and commercial development projects.
Nina has been working for Barbatelli & Partners for 20 years and is a service specialist.
She handles company mergers, market research and commercial development projects.
SMARTPHONE Guido Robino got the Master Degree in Economics from Arnhem Business School (NL). He has a long experience in a consulting firm in the Audit branch. He has also worked for a multinational group as responsible person for finance, administration and management control. Right before joining Barbatelli & Partners he had a significant experience in a primary consulting firm in Shanghai acquiring a deep knowledge of the local fiscal and administrative regulation and leading important projects for multinational groups restructuring and DD on listed companies in the PRC.




ZhangYing has 20 years of work experience and is specialized in labour law related issues, hiring procedures, social insurance items, and payroll/administrative issues. She follows all labour related projects on behalf of our clients.
ZhangYing has 20 years of work experience and is specialized in labour law related issues, hiring procedures, social insurance items, and payroll/administrative issues. She follows all labour related projects on behalf of our clients.
ZhangYing has 20 years of work experience and is specialized in labour law related issues, hiring procedures, social insurance items, and payroll/administrative issues. She follows all labour related projects on behalf of our clients.
Zhang Ying has 20 years of work experience and is specialized in labour law related issues, hiring procedures, social insurance items, and payroll/administrative issues.
She follows all labour related projects on behalf of our clients.
SMARTPHONE Guido Robino got the Master Degree in Economics from Arnhem Business School (NL). He has a long experience in a consulting firm in the Audit branch. He has also worked for a multinational group as responsible person for finance, administration and management control. Right before joining Barbatelli & Partners he had a significant experience in a primary consulting firm in Shanghai acquiring a deep knowledge of the local fiscal and administrative regulation and leading important projects for multinational groups restructuring and DD on listed companies in the PRC.



Sally is our accounting and financial consultant. She has work experience in international companies in China and specializes in monitoring and analyzing reports and considering tax laws.
Sally is our accounting and financial consultant. She has work experience in international companies in China and specializes in monitoring and analyzing reports and considering tax laws.
Sally is our accounting and financial consultant.
She has work experience in international companies in China and specializes in monitoring and analyzing reports and considering tax laws.
SMARTPHONE Guido Robino got the Master Degree in Economics from Arnhem Business School (NL). He has a long experience in a consulting firm in the Audit branch. He has also worked for a multinational group as responsible person for finance, administration and management control. Right before joining Barbatelli & Partners he had a significant experience in a primary consulting firm in Shanghai acquiring a deep knowledge of the local fiscal and administrative regulation and leading important projects for multinational groups restructuring and DD on listed companies in the PRC.
Min



Tony graduated from a domestic undergraduate university in 2015. With 10 years of work experience, he has gained an in-depth understanding of digital activities and the future direction of the Chinese market. He has extensive experience with Baidu SEO, WeChat official accounts, Douyin, and other digital media platforms, including exhibition planning, construction, and organization. Believing that the future is now, Tony is eager to embrace the arrival of digitalization.
Tony graduated from a domestic undergraduate university in 2015. With 10 years of work experience, he has gained an in-depth understanding of digital activities and the future direction of the Chinese market. He has extensive experience with Baidu SEO, WeChat official accounts, Douyin, and other digital media platforms, including exhibition planning, construction, and organization. Believing that the future is now, Tony is eager to embrace the arrival of digitalization.
Tony graduated from a domestic undergraduate university in 2015. With 10 years of work experience, he has gained an in-depth understanding of digital activities and the future direction of the Chinese market. He has extensive experience with Baidu SEO, WeChat official accounts, Douyin, and other digital media platforms, including exhibition planning, construction, and organization. Believing that the future is now, Tony is eager to embrace the arrival of digitalization.
Tony graduated from a domestic undergraduate university in 2015. With 10 years of work experience, he has gained an in-depth understanding of digital activities and the future direction of the Chinese market. He has extensive experience with Baidu SEO, WeChat official accounts, Douyin, and other digital media platforms, including exhibition planning, construction, and organization. Believing that the future is now, Tony is eager to embrace the arrival of digitalization.
SMARTPHONE Guido Robino got the Master Degree in Economics from Arnhem Business School (NL). He has a long experience in a consulting firm in the Audit branch. He has also worked for a multinational group as responsible person for finance, administration and management control. Right before joining Barbatelli & Partners he had a significant experience in a primary consulting firm in Shanghai acquiring a deep knowledge of the local fiscal and administrative regulation and leading important projects for multinational groups restructuring and DD on listed companies in the PRC.




Jerry Ji holds a bachelor’s degree in accounting from Shanghai Lixin University of Accounting and Finance and an MBA from Wuhan University of Technology. With over 21 years of experience in the financial sector, he has been contributing to B&P since 2013. Throughout his career, he has developed strong analytical skills and a deep understanding of financial operations. He enjoys communicating with others and values a simple, efficient approach to problem-solving. His ability to work collaboratively and his commitment to delivering accurate and timely solutions define his professional ethos.
Jerry Ji holds a bachelor’s degree in accounting from Shanghai Lixin University of Accounting and Finance and an MBA from Wuhan University of Technology. With over 21 years of experience in the financial sector, he has been contributing to B&P since 2013. Throughout his career, he has developed strong analytical skills and a deep understanding of financial operations. He enjoys communicating with others and values a simple, efficient approach to problem-solving. His ability to work collaboratively and his commitment to delivering accurate and timely solutions define his professional ethos.
Jerry Ji holds a bachelor’s degree in accounting from Shanghai Lixin University of Accounting and Finance and an MBA from Wuhan University of Technology. With over 21 years of experience in the financial sector, he has been contributing to B&P since 2013. Throughout his career, he has developed strong analytical skills and a deep understanding of financial operations. He enjoys communicating with others and values a simple, efficient approach to problem-solving. His ability to work collaboratively and his commitment to delivering accurate and timely solutions define his professional ethos.
SMARTPHONE Guido Robino got the Master Degree in Economics from Arnhem Business School (NL). He has a long experience in a consulting firm in the Audit branch. He has also worked for a multinational group as responsible person for finance, administration and management control. Right before joining Barbatelli & Partners he had a significant experience in a primary consulting firm in Shanghai acquiring a deep knowledge of the local fiscal and administrative regulation and leading important projects for multinational groups restructuring and DD on listed companies in the PRC.



Eunice holds a master’s degree from the UK, where she developed strong analytical and communication skills in an international environment. Her time in the UK enhanced her cultural adaptability and problem-solving abilities.
She is currently working as an administrative assistant, a role that has refined her organizational skills and attention to detail in a fast-paced setting. What best represents her is her proactive attitude and resilience. Whether overcoming challenges abroad or ensuring efficiency at work, she embraces learning and growth.
Eunice holds a master’s degree from the UK, where she developed strong analytical and communication skills in an international environment. Her time in the UK enhanced her cultural adaptability and problem-solving abilities.
She is currently working as an administrative assistant, a role that has refined her organizational skills and attention to detail in a fast-paced setting. What best represents her is her proactive attitude and resilience. Whether overcoming challenges abroad or ensuring efficiency at work, she embraces learning and growth.
Eunice holds a master’s degree from the UK, where she developed strong analytical and communication skills in an international environment. Her time in the UK enhanced her cultural adaptability and problem-solving abilities.
She is currently working as an administrative assistant, a role that has refined her organizational skills and attention to detail in a fast-paced setting. What best represents her is her proactive attitude and resilience. Whether overcoming challenges abroad or ensuring efficiency at work, she embraces learning and growth.
SMARTPHONE Guido Robino got the Master Degree in Economics from Arnhem Business School (NL). He has a long experience in a consulting firm in the Audit branch. He has also worked for a multinational group as responsible person for finance, administration and management control. Right before joining Barbatelli & Partners he had a significant experience in a primary consulting firm in Shanghai acquiring a deep knowledge of the local fiscal and administrative regulation and leading important projects for multinational groups restructuring and DD on listed companies in the PRC.



Claire is a graduate from Shanghai University with an accounting major and certificates of a junior accountant, CMA and JLPT 2. She has previous experience as a financial specialist in a major Chinese company. In Barbatelli & Partners, she is responsible for monthly closings, monthly account reconciliations and monthly and yearly performance balances.
Claire is a graduate from Shanghai University with an accounting major and certificates of a junior accountant, CMA and JLPT 2. She has previous experience as a financial specialist in a major Chinese company. In Barbatelli & Partners, she is responsible for monthly closings, monthly account reconciliations and monthly and yearly performance balances.
Claire is a graduate from Shanghai University with an accounting major and certificates of a junior accountant, CMA and JLPT 2. She has previous experience as a financial specialist in a major Chinese company. In Barbatelli & Partners, she is responsible for monthly closings, monthly account reconciliations and monthly and yearly performance balances.
SMARTPHONE Guido Robino got the Master Degree in Economics from Arnhem Business School (NL). He has a long experience in a consulting firm in the Audit branch. He has also worked for a multinational group as responsible person for finance, administration and management control. Right before joining Barbatelli & Partners he had a significant experience in a primary consulting firm in Shanghai acquiring a deep knowledge of the local fiscal and administrative regulation and leading important projects for multinational groups restructuring and DD on listed companies in the PRC.



Lu
Jeremy possesses a diverse educational background from both China and Australia, which enables him to understand and bridge both Chinese and Western cultures. Currently working as a strategy consultant at In3act, he is highly motivated to further his career in the consulting field within an international environment. Jeremy is known for his outgoing nature and maintains a range of interests outside of work, including badminton and hiking. Additionally, he has a keen interest in engaging in thoughtful discussions on profound topics related to life.
Jeremy possesses a diverse educational background from both China and Australia, which enables him to understand and bridge both Chinese and Western cultures. Currently working as a strategy consultant at In3act, he is highly motivated to further his career in the consulting field within an international environment. Jeremy is known for his outgoing nature and maintains a range of interests outside of work, including badminton and hiking. Additionally, he has a keen interest in engaging in thoughtful discussions on profound topics related to life.
Jeremy possesses a diverse educational background from both China and Australia, which enables him to understand and bridge both Chinese and Western cultures. Currently working as a strategy consultant at In3act, he is highly motivated to further his career in the consulting field within an international environment. Jeremy is known for his outgoing nature and maintains a range of interests outside of work, including badminton and hiking. Additionally, he has a keen interest in engaging in thoughtful discussions on profound topics related to life.
SMARTPHONE Guido Robino got the Master Degree in Economics from Arnhem Business School (NL). He has a long experience in a consulting firm in the Audit branch. He has also worked for a multinational group as responsible person for finance, administration and management control. Right before joining Barbatelli & Partners he had a significant experience in a primary consulting firm in Shanghai acquiring a deep knowledge of the local fiscal and administrative regulation and leading important projects for multinational groups restructuring and DD on listed companies in the PRC.



Maurizio has over 20 years of experience living and working in China, where he has held senior management positions, including General Manager and Director of the Board. Throughout his career, he has developed a strong administrative background, serving as a controller and supervisor for various Italian companies operating in China.
His expertise extends to the commercial sector, where he has actively supported the growth and expansion of businesses in the Chinese market. Maurizio also has significant experience in managing complex projects, including mergers and acquisitions (M&A) and joint ventures, contributing to the successful development of strategic partnerships and business initiatives.
Maurizio has over 20 years of experience living and working in China, where he has held senior management positions, including General Manager and Director of the Board. Throughout his career, he has developed a strong administrative background, serving as a controller and supervisor for various Italian companies operating in China.
His expertise extends to the commercial sector, where he has actively supported the growth and expansion of businesses in the Chinese market. Maurizio also has significant experience in managing complex projects, including mergers and acquisitions (M&A) and joint ventures, contributing to the successful development of strategic partnerships and business initiatives.
Maurizio has over 20 years of experience living and working in China, where he has held senior management positions, including General Manager and Director of the Board. Throughout his career, he has developed a strong administrative background, serving as a controller and supervisor for various Italian companies operating in China.
His expertise extends to the commercial sector, where he has actively supported the growth and expansion of businesses in the Chinese market. Maurizio also has significant experience in managing complex projects, including mergers and acquisitions (M&A) and joint ventures, contributing to the successful development of strategic partnerships and business initiatives.
SMARTPHONE Guido Robino got the Master Degree in Economics from Arnhem Business School (NL). He has a long experience in a consulting firm in the Audit branch. He has also worked for a multinational group as responsible person for finance, administration and management control. Right before joining Barbatelli & Partners he had a significant experience in a primary consulting firm in Shanghai acquiring a deep knowledge of the local fiscal and administrative regulation and leading important projects for multinational groups restructuring and DD on listed companies in the PRC.




Jason Chen graduated from the University of California, Irvine, with a bachelor's degree in accounting. Studying abroad has exposed him to different cultures and values. He enjoys challenges both at work and in life. When facing pressure, he maintains a positive attitude and fully utilizes his potential. He is skilled at handling unexpected situations and can effectively assist customer service in solving problems. With three years of experience in the financial sector, he is currently focusing on improving his personal skills to better assist clients in meeting their requirements.
Jason Chen graduated from the University of California, Irvine, with a bachelor's degree in accounting. Studying abroad has exposed him to different cultures and values. He enjoys challenges both at work and in life. When facing pressure, he maintains a positive attitude and fully utilizes his potential. He is skilled at handling unexpected situations and can effectively assist customer service in solving problems. With three years of experience in the financial sector, he is currently focusing on improving his personal skills to better assist clients in meeting their requirements.
Jason Chen graduated from the University of California, Irvine, with a bachelor's degree in accounting. Studying abroad has exposed him to different cultures and values. He enjoys challenges both at work and in life. When facing pressure, he maintains a positive attitude and fully utilizes his potential. He is skilled at handling unexpected situations and can effectively assist customer service in solving problems. With three years of experience in the financial sector, he is currently focusing on improving his personal skills to better assist clients in meeting their requirements.
SMARTPHONE Guido Robino got the Master Degree in Economics from Arnhem Business School (NL). He has a long experience in a consulting firm in the Audit branch. He has also worked for a multinational group as responsible person for finance, administration and management control. Right before joining Barbatelli & Partners he had a significant experience in a primary consulting firm in Shanghai acquiring a deep knowledge of the local fiscal and administrative regulation and leading important projects for multinational groups restructuring and DD on listed companies in the PRC.



Graduated from a Shanghai art school, Keith is currently pursuing a degree in Digital Media at Donghua University. With seven years of professional experience, including two years at a 4A advertising company and five years at BPCOM, Keith has honed expertise in design and video editing. Proficient in a wide range of design software, Keith also holds a design qualification certificate.
Graduated from a Shanghai art school, Keith is currently pursuing a degree in Digital Media at Donghua University. With seven years of professional experience, including two years at a 4A advertising company and five years at BPCOM, Keith has honed expertise in design and video editing. Proficient in a wide range of design software, Keith also holds a design qualification certificate.
Graduated from a Shanghai art school, Keith is currently pursuing a degree in Digital Media at Donghua University. With seven years of professional experience, including two years at a 4A advertising company and five years at BPCOM, Keith has honed expertise in design and video editing. Proficient in a wide range of design software, Keith also holds a design qualification certificate.
SMARTPHONE Guido Robino got the Master Degree in Economics from Arnhem Business School (NL). He has a long experience in a consulting firm in the Audit branch. He has also worked for a multinational group as responsible person for finance, administration and management control. Right before joining Barbatelli & Partners he had a significant experience in a primary consulting firm in Shanghai acquiring a deep knowledge of the local fiscal and administrative regulation and leading important projects for multinational groups restructuring and DD on listed companies in the PRC.



Introducing BPCOM!
BPCOM was founded from the extensive experience at Barbatelli & Partners. BPCOM is a new digital company designed to create and manage digital marketing & PR services for foreign companies in China.
BPCOM IS A NEW MEDIUM TO HELP COMPANIES DEVELOP DIGITAL BRAND AWARENESS.









Barbatelli & Partners in partnership with The European House – Ambrosetti

Partnership
Barbatelli & Partners, founded by Cristiana Barbatelli, has partnered up with the The European House – Ambrosetti, a leading Italian management consulting firm.
Our firm has established memberships with various chambers of commerce including CICC, European chamber, Swiss Chinese Chamber and Italian Chamber of Commerce Hong Kong – Macao.
We are increasing public relations in China in terms of Corporate Relations and Events.
In addition, we have developed partnerships with Italian law and communication firms.
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